Key Takeaway
The value of dynamic reminders is to invite you to re-examinate customers rather than to prove that the other party has already a purchase demand. Job changes, company news and new content may be related to business opportunities or may be completely unrelated. After receiving the notification, you should first ask if this affects your customer’s product, responsibilities or project and then decide whether it is worth investing time.
Context & Preparation
Change of post requires verification of new duties. If the original contact person enters another business, first learn what they are currently responsible for and whether the new company’s business fits. Do not send the original marketing message directly again. Congratulations can be expressed on the basis of real relationships, but business discussions should still be based on current roles and actual needs.
LE MAO Consulting, a LinkedIn authorized partner: complimentary 7-day guided program, 40+ recorded lessons, occasional online salons and WeChat group Q&A.
Action Steps
The company news is to distinguish business significance. For example, expanding a product line may be worth the study of new applications and supply chains; General brand activities are not necessarily related to your product. Read the full information and avoid guessing a purchase project only by title. When it is not confirmed, it can be recorded as a research problem rather than immediately claiming to the customer that you know their internal needs.
What to Measure
When the customer publishes content, first understand the question of their discussion. If you have relevant experience, you can provide specific and restricted supplements; Without a direct relationship, there is no need to leave marketing comments for the face. Respecting each other’s expression contexts is often more favorable than any product link to build a long-term professional impression.
Review & Improve
It is recommended to divide the reminders into three categories: need to be processed immediately, need to be further researched and non-related. Classification does not need to be complicated, but to record the reasons. Customers in advance can give priority; For companies that are not yet verified, first improve the background. This makes use of new information and does not allow the constantly emerging reminders to interfere with the main work of that day.
Practical Exercise
Check several communications started by reminders every week to see if there is a valuable question or the next step. If there is always only pan-cold, it may be necessary to improve the connection between information and business. When combined with Advanced using the course learning related features, this judgment ability should be exercised simultaneously, rather than just completing the set-up reminder operations.
Further Reference: Official LinkedIn Product Information. This article offers practical business guidance. Product access, limits and interfaces are subject to current official information.
Keep Reading
How to Verify an Advanced Provider's Partner Status and Service Scope
When choosing a service provider, the identity of cooperation, product content and delivery arrangements should be checked simultaneously. The introduction on the website can help to start understanding, but before a real purchase, it is still necessary to confirm the current service subject and scope of application. LE MAO publishes its LinkedIn licensed partner identity and offers A
Read More →
Why Can Sales Navigator Purchase Pages Differ by Region?
The purchasing pages, price currencies, trial entrance or business arrangements that are seen in different areas may be different and therefore one screenshot cannot be considered a standard for all users. When comparing the program, it should be simultaneously indicated where the account is located, existing subscriptions and the company's purchases requirements, then on the basis of the current official description or
Read More →
How to Keep Learning Advanced When Your Workload Is Heavy
When you are busy, it is more necessary to arrange your learning into a specific job than wait for time to open the course. It is recommended to solve only one problem related to the task of that day every time and reserve time for immediate exercise. Learning and execution are too far, often appear when you look to feel understood, really use and re-seeking answers.
Read More →