The case background
Fukushima Da*** participants participate in Shenzhen 2 class courses. In the LE MAO website case introduction, this participant via LinkedIn video contact customers previously harder to advance, first received 3 high-custom order and then obtained 40 high-coms orders throughout the year. The participants' names follow the original text anonymously, specific cases can be continued to be known through the original page of the final text.
What this case is worth paying attention?
This experience reflects the role of content showing in customer communication: when customers don’t fully understand supplier’s product, delivery or application capabilities, intuitive videos can become material to reopen communications. The order numbers come from the LE MAO open case and are not a fixed result of Advanced membership itself, nor can they predict any customer's expected revenue accordingly.
LE MAO Consulting, a LinkedIn authorized partner: complimentary 7-day guided program, 40+ recorded lessons, occasional online salons and WeChat group Q&A.
Prepare the content as evidence that the customer understands.
Application Advice: Picture around a buyer's question, such as how the product is used, how the key processes are checked or how different specifications are selected. The image should be true and clear, the subtitles to the product background, allowing customers to understand in a short time what it has to do with their purchase tasks. The different customer’s attention points are different, and the relevance of the material should be judged first before sending.
From viewing to communicating.
Application Advice: After the video is broadcast, don’t just ask customers to see or not, but you can ask a easy-to-response question around a specific scenario, such as which program the customer currently adopts, or which conditions are more focused. Record the information confirmed in the dialogue, then prepare the next file, so that content and research, communication, follow-up form continuous movements.
Combining members with the course arrangement
LE MAO offers Sales Navigator Advanced Opening and more than 40 pages of use courses. You can consult with the existing product video and target customer sample, to clarify that you need more complementary customer identification, data preparation or subsequent communication. Images show relevant teaching materials; The original photo of the parties is not obtained and is not replaced by someone else’s photos.
The case summary comes fromLE MAO's Public Case Pageand Application recommendations and open facts, respectively, indicate that individual results do not represent universal commitment.