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Smart Lock Search Demo: From Product Keywords to Buyer Thinking

A real teaching example from the Ningbo summit, with original presentation materials.

The case comes from the Ningbo Summit Classroom.

In a review of the LE MAO Ningbo Summit, May performed search demonstrations with the smart lock industry, compared search results under different account tools and further discussed keyword choices. The images retain the original curriculum of the activity at that time, helping readers understand the narrative targeted to specific search scenes.

LINKEDIN AUTHORIZED PARTNERCNY 12,500 per account / year, with three complimentary learning services

LE MAO Consulting, a LinkedIn authorized partner: complimentary 7-day guided program, 40+ recorded lessons, occasional online salons and WeChat group Q&A.

See the results and understand the conditions.

The curriculum shows the comparison of 122 and 2.5K+ search results. This is the classroom example of that time, and the results will vary according to account permissions, keywords, screening settings, time and database changes, not to be understood as a fixed multiplication commitment. More worth learning than numbers is how to create a search word that fits the customer language more.

From the product to the customer gradually.

Application Advice: Intelligent lock companies can first distinguish lock brands, channels, engineering integrations or property-related business and then study the product words and industry words that these companies actually use. Remember to separate short term expression, application scenes and character words, and use a small number of search results to check whether the word really can find your target business.

Membership skills and methods.

The tools can support customer research, but the query results still require artificial judgment. The course practice should save the search conditions, record the screening basis and then check the quality of the list. When Advanced Consultancy is open with more than 40 courses, it can provide its own product words and target markets to make it easier for consultants to understand current issues.

The case and the original picture came from.LE MAO announced the Ningbo Summitand History sharing and presentation have a specific background, and application recommendations do not constitute an impact commitment.

LINKEDIN AUTHORIZED PARTNERCNY 12,500 per account / year, with three complimentary learning services

LE MAO Consulting, a LinkedIn authorized partner: complimentary 7-day guided program, 40+ recorded lessons, occasional online salons and WeChat group Q&A.

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