Key Takeaway
The first list is suitable to choose the products and markets you’ve already understood, rather than immediately enter an entirely strange industry. The objective is to verify whether images, search and artificial verification can be connected. The list does not need to be large, but each company should be able to explain the basis of the choice, so that when discovery of deviation can be judged which conditions to change.
Context & Preparation
First, prepare some ideal customer samples. See its products, channels, services objects and purchasing possibilities, and then arrange the common features. If the business patterns between samples are completely different, it is recommended to first group, not put the brands, distributors and terminal factories into the same search task, otherwise the post selection and message content will be confused.
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Action Steps
When searching starts with clearer conditions, then gradually increases the limits. Each round of drawings several results check whether the website’s business is consistent with the keywords. Certain companies presentations may be outdated and personal data may not be updated in time, so the verification date should be kept. Platform information is important to potential customers, but cannot replace your confirmation of the current company’s business.
What to Measure
List fields remain sufficient. Recommendations include company name, official website, country, customer type, matching reasons, relevant roles, managers and the next step. Recording unconfirmed information is equally important, such as whether you buy yourself or whether you sell your product category. Writing questions can make the follow-up research clearer rather than repeated browsing on the same site.
Review & Improve
Before entering the Contact Customer, make a priority judgment. Priority research products more fit with business models, there are companies that can explain the reasons for contact. Don’t just choose the largest business, and don’t prefer to develop because a company has more contacts. The suitability of purchases, the integrity of information and your actual service capacity should be determined in a joint manner.
Practical Exercise
Make the first list as a practical material for more than 40 courses, and continue to be updated after learning. After completing a round, compare what conditions bring true buyers, which words are easy to find companions, and which roles are most communicating. Creating a set of explaining experiences is more advantageous for subsequent copying than saving a large number of unverified companies at once.
Further Reference: Official LinkedIn Product Information. This article offers practical business guidance. Product access, limits and interfaces are subject to current official information.
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