Key Takeaway
After receiving strange messages, the buyer first has to judge who the other is, why contact himself and whether it’s worth continuing. Personal homepage should continue the business topic in the message, instead of suddenly appearing completely different products and locations. The design can organize information along the customer’s judgment order, allowing each step to help it reduce a question.
Context & Preparation
The first level is identity. Real names, clear facts, current characters and company relationships make the other one know that this is not an unconfirmed anonymity marketing. The job description should be consistent with the actual work, and no need to use unclean title to appear advanced. The accurate identity can help customers judge how the following technical or business issues should communicate with you.
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Action Steps
The second level is relevance. Headline and description should describe the type of customer, product and application of the service. If the message is referring to equipment manufacturing, while the homepage only writes a variety of products on the wholesale, customers may not be able to confirm match. Don't expect visitors to find the relevant part of a lot of information on their own, they should be sufficiently focused on the current major business expression.
What to Measure
The third level is evidence. Selected content and work experience can provide real skills, processes and licensed cases. Parameters have boundaries, projects have backgrounds and images are related to the content that help judge. No evidence of exaggerated commitments may make customers more cautious, so the display range should be consistent with the content that the company actually can deliver.
Review & Improve
The fourth floor is the next step. If the customer is interested, it should be able to find the appropriate information or contact entrance. It can describe what information the first communication requires, and reduce the cost of the other party’s organizational problems. Do not point all the entries to the website’s home page, but let the buyer look for the product again; Pages that match the message topic are usually easier to continue to understand.
Practical Exercise
When checking the homepage, you can ask your colleagues to simulate this process, starting with a development message that is true but does not contain sensitive information and then viewing the homepages and files. Record where questions arise, then adjust the content. Advanced helps research customers, but customers are also studying you, both-way understanding clearly and communication is easier to enter specific business.
Further Reference: Official LinkedIn Product Information. This article offers practical business guidance. Product access, limits and interfaces are subject to current official information.
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