Key Takeaway
Chinese-English introduction should transmit the same set of real business information, but no need to copy the structure one by another. Common Chinese corporate advertising expressions, directly translated into English may seem empty or unnatural. It is recommended to organize the service objects, product range, proof of ability and contact movements first, then to use a language organization that is easily understood by target readers, rather than to start translating from the word.
Context & Preparation
Create a business facts report. The company name, location, product, parameters, certification and cooperation processes must be verified first by people familiar with the business. When translating, no experience can be improved in order to fluently increase and no conditional ability can be converted into unconditional guarantees. Specifically, when it comes to accuracy, delivery time and range of services, the original boundaries should be preserved and both languages must be consistent.
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Action Steps
Keywords are commonly used by the buyer. The Chinese industry name does not necessarily match the word presented by foreign companies, it is necessary to combine the target customer website observation term. Differentiate product categories, applications and customer business patterns, then select the expressions that help most readers understand. Don’t put all the words in one word, reducing readability and creating verbal confusion.
What to Measure
The English introduction can first describe the business related to the reader, then describe evidence and processes. Too long business history and honor roles can be moved to other places. For target customers unknown shortcuts, explain when they first appear. Language shortness does not mean less information, but makes each section clearly answering a question of cooperative judgment.
Review & Improve
Reverse verification before publication. Please another colleague, according to the service scope of the company in English, then compare with the Chinese subtitles to check whether there is an increase in capacity, objective change or important conditions missing. Link, mailbox and company name are also checked. Language checking and fact checking are done separately, usually more reliable than just asking if the translation is correct.
Practical Exercise
The subsequent update is synchronized to maintain the bottom. Product changes, address adjustments and new files should be checked in English version instead of just modifying the current most commonly used page. Keeping content, homepage and sales messages consistent with Advanced Research target markets to reduce the customer's doubt of seeing contradictory information in different entrances.
Further Reference: Official LinkedIn Product Information. This article offers practical business guidance. Product access, limits and interfaces are subject to current official information.
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